UNDERSTAND CUSTOMERS. CREATE VALUE. SHAPE THE FUTURE.
INSIGHTS FOR CHANGE, DIGITALISATION & VALUE CREATION
My work is grounded in a long-standing exploration of how digitalisation, changing customer behaviour and emerging technologies reshape business models — and what this means for leadership, collaboration and sustainable value creation.
My book reflects the thinking behind my advisory work. It explores how organisations can increase Customer Value and build sustainable Customer Equity through a truly customer-centric approach. Since its publication, the underlying developments have accelerated — making the connection between digitalisation, leadership and value creation even more relevant for executive decision-makers today.
From the Book to the Customer Value Architecture Board
The Customer Value Architecture Board translates these principles into a practical executive framework for sustainable value creation. It connects customer perspective, business strategy, leadership, collaboration and execution — helping senior teams create clarity, strengthen decision quality and build Customer Equity over time.
+++ NEW RELEASE – 30 November 2021 +++
WHAT LEADERS & EXPERTS SAY ABOUT THE BOOK
“We can only change the future if we know what we can expect from it. No company can escape digital change, and also in sales no stone is left unturned. Whether it’s tomorrow’s day-to-day business or major upheavals that will change business in the medium and long term: Birgit Schulze-Berktold’s book is both a relevant and entertaining guide to the future of selling.”
“The entrepreneurial opportunities created by digital change are unique and diverse at the same time. But time is pressing, and it is difficult to set the right course. Nevertheless, those who do not take action now will miss the train to the future. This book shows where the journey is heading. An exciting and accurate account of what awaits companies and how to make the most of their opportunities.”
Purchasing is the New Selling is now available in English.
“It’s not the change that is remarkable today, but the speed of change we are dealing with.”
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